The Journey
The Trajectory.
From standalone features to orchestrating enterprise system logic across multiple platforms.
2021 – 2022
Kompas Gramedia
Product: MyValue — Registration Funnel
Found a single friction point in support logs that was killing sign-ups. Removed it — +20% new user registrations, overnight.
2022 – 2023
Flik
Product: Cash-on-Delivery Payment Gateway
Built a 0-to-1 COD gateway. Translated fragmented manual cash-handling into digital APIs — captured 20% of active e-commerce market in first cycle.
2023 – Present
Bluebird Group
Product: Enterprise Fleet Dispatch + eBilling
Solo PM for 3 platforms, 20 enterprise clients, 4,000+ billing customers. Digitized 50-year paper-based operations. 80% digital billing adoption.
Selected Work
Featured Work.
Product cases and the structural methodologies behind them.